Every journalist wants their audience to trust them. In return the audience expects accuracy, fairness and impartiality. With artificial intelligence things can get tricky if you’re not prepared. AI-tools can benefit newsrooms but they come at a cost. If you don’t have the right policies in place, you could face reputational and legal problems and lose audience trust. This course will show you how to avoid those pitfalls and take the ethical approach when it comes to AI in the newsroom.
Defining AI
- Introduction
- Exercise: Everyday AI
- Getting the Terminology right
- Thinking beyond how AI works
The impact of AI
- Introduction
- AI in the newsroom
- Chatbot
The challenges for newsrooms
- Introduction
- The challenges defined
Getting it right for your audience
- Introduction
- Spot the fake
- Creating images
- AI and your audience
- Ethical challenges
- Synthetic media
The ethical newsroom policy
- Introduction
- The ethical framework
- Building an ethical framework
- What should a newsroom policy include?
- Data ethics
- Create your newsroom policy
Managing your relationship with AI
- Introduction
- AI in numbers
- What does the future hold
- What do you think?